"BETWEEN TIPS" is the official bulletin of the
SQUARE & ROUND DANCE FEDERATION OF NOVA SCOTIA
Bob Ruohoniemi, Editor, 6939Hwy 1 Ardoise, RR 1 Ellershouse, NS B0N 1L0
phone (902) 757-3884 email: email@example.com
JUNE 2005 -- NUMBER 123
(Back Issues) (Return to Home Index)
You may download this June 2005 as a PDF file.
To follow up on the information from the Marketing Seminar provided in the last edition of BT, two articles areoffered that might help Clubs and Associations with the job of marketing our activity and recruiting members to it.The first invites clubs to consider more "publicity" for their dancing; the second is a summary of the Strategy forMarketing Ideas.
Traditionally. Nova Scotia clubs and dancers like to take the summer off and "relax" from dancing. That may be oneof our worst failures as the next 3 months are the ones when we should be planning. organizing, demonstrating, andworking toward successfull recruiting for full classes, whether they begin in September, October, or January! There are a number of great dance opportunites coming up, as listed in the Federation Summer Dance Calendar,with the Federation Festival on August 5 and 6 in Yarmouth offering all of us a chance to share the fun!
Hope everyone has a safe and healthy summer. We'll see you on the floor!
Advertising experts tell us, that to sell a product, the message must be repeated over and over again. You've all seenthis on the TV commercials. Location, location, location is essential. So what do we do? We hide ourselves away inchurch basements, and rarely appear in public. All clubs should have a publicity program to make themselves known.Mall demos don't seem to get results, after a single appearance. We must appear in front of the public over and overagain. It's the long term results that count. Another selling principle is to have the customer identify with theproduct. When we appear in Square Dance clothes, we create the impression that we are just there for entertainment.Two suggestions from the Marketing Seminar, were to put on demos in street clothes and only call easy movements.Callers can create the fun atmosphere by calling unexpected moves, which always brings a laugh.The product, if repeated often enough, will convey the message that it's fun, it's achievable, and is done by the samekind of people as the audience. Try it!
1) Identify our primary market targets.
(We recommend targeting age 50 and up empty nesters and retirees)
2) Adjust to accomodate singles.
3) Produce various brochures appropriate for different targets.
4) Find ways to be more visible.
5) Analyze the goal before dancing for the public.
6) We need more dancers involved with the organizational process including publicity.
7) Improve the image that we present to the target market.
8) Keep in mind the competion and find ways to out-compete or work together.
9) Consider adjusting the product to better fit the customers.
10) Come out with a catchy phrase.
11) Attempt to work with other organizations.
12) Persistence is important but define success so you will know when to try something else.
(HMTL Version) -- (PDF Version)
SUNRISE SQUARES (Hazel Hebb/Club Historian)
On April 1st. Sunrise Squares celebrated silliness by dressingsilly, which provided us with many laughs and good dancingto the music of caller Neil Dorey. Our closing and graduationdance was held on May 6th. as we celebrated the graduationof Jimmy & Carolyn Kaulback and Jack & Yvonne MacNeil,at the MARC. in Dayspring. The Pot Luck supper wasfollowed by the graduation ceremony and dance. Theevening closed with cake.
To all our Square Dance Friends Happy Summer. GoodSquare and Happy Dancing.
CUMBERLAND TWIRLERS (Laurence & Alice Harrison)
Cumberland Twirlers hosted a very successful 33rd Maple Dance on Saturday, April 9th. Fifteen squares danced toguest caller, Terry Hebert, of Frederiction. Maple products were given as prizes and were also available for sale from alocal producer. Banner stealing has enjoyed a revival in our club. During the past few months Twirlers have visitedStrathmor Strutters, of Lower Onslow, Tantramar Twirlers of Sackville, NB and the Lady Slipper Squares inSummerside , PE. Both the Island and New Brunswick clubs are expected to retrieve their banners before the clubcloses for the summer. The Strathmor Strutters returned the visit before Christmas. Twirlers continue to entertainresidents in local retirement homes as well host an annual Heart & Stroke dance. We also contribute to the localhospital annual fund raising drive. We were pleased to graduate two new couples at Christmas time. They, in turn,have brought in two more couples for a class. They are good members who have brought "new life" to our club.
SCOTIA DANCERS (Bob Ruohoniemi)
The Scotia Dancers survived the winter despite theabsence of SnowBirds and members down withmedical conditions. The one couple in classgraduated on 13 April but unfortunately informedthe club that they would be leaving the province toseek employment! Hopefully, they will find aconvienient club to join in the Ottawa area. The clubput on a very successful 23rd annual Spring Flingdance on 16 April with 95 guest dancers inattendance. There was plenty of laughter and noisein the Sackville Heights Community Hall thatevening!
Guest Caller, Bruce Savage and Cuer, Alex Ritchie kepteveryone moving on the floor. With lots of door prizes and fourvery attractive raffle prizes, dancers were well served by thehard work of the club members. A different format was used as ahot chili & baked bean snack was served after the first hour ofdancing. Dancers were fully energized for the rest of theevening! After the friendship ring was sung, and with lots ofdoor prizes and four very attractive raffle prizes, dancers seemedwell satisfied by the hard work of the club members and severalvolunteers from other clubs. So once again, the longest operatingclub in Halifax completed another dance season with hopes ofincreased recruiting for next season.
DICE HILL SQUARES (Bob Ruohoniemi)
The Dice Hill Squares, dancing on Thursdays, in Ardoise, Hants County have experienced the usual frustrations ofstorms and power outages during the winter of 04-05! The club had a very successful Christmas dance with threesquares enjoying the calling of the club's caller Bruce Savage. The Valentine dance saw visitors from other Valleyregion clubs and extra calling by Mark Savage. The club has finally settled on their club badge logo and will besporting club badges on dance nights. The class of 05 graduated on 14 April with 3 couples joining the square dancefamily. Ron Best & Audrey Woodman, Brenda Clare & Norman MacPhee, and Bob & Maxine Ross received theirgraduation diplomas from Caller/Teacher Bruce Savage. With ten member couples, the Dice Hill squares look forwardto their annual fund-raising Mulberry Dance on Thursday, 26 May at the Ardoise Community Hall on Highway 1 atthe School Road. Plans have been made to hold one dance per month through the summer on 23 June, 21 July, and 18August.
PRESENTED MAY 14, 2005 at RAINBOW DANCERS 40th BIRTHDAY DANCE
To the Rainbow Dancers club for 40 years of continuous operation.
And to Dancers:
Waterville Fire Hall was the scene of a very specialcelebration on Saturday evening May 14, 2005. TheWelsford Rainbow Dancers were celebrating their 40thbirthday.
Bob and Connie McMahon created a colourfulwelcoming atmosphere with her attractive green, yellow,and decorations that caught everyone's eye upon enteringthe hall.
Anniversary Chair Couple Al and Corrine McNabbintroduced guest caller Ron Lowe who began the eveningwith a Grand March using music from 1965. As the nightprogressed, dancers enjoyed carefully selected music to fitthe birthday celebration. Pat Labor assisted with somedelightful round dances. Feet were definitely active.
To make a night even more special, the Club's caller forthe first thirty years, Don Haley, called a tip including hissignature number "Light in the Window". You can hear apin drop as the lights dimmed and Don crooned theinstructions. Later, the present caller, Nelson Labor, shared his talent with an exciting square dance tip.
Fifteen clubs were represented at this event as well as former members of the Rainbow Dancers. Nine charter members werein attendance. They were welcomed and presented with corsages and certificates. One charter member, Jean Magee is still anactive member of the club. We were also pleased that Glenna Kinsman, an honorary member, was able to be present.
Longevity awards were presented by the Nova Scotia Square & Round Dance Federation to twenty-four Rainbow Dancerswho have been dancing for at least 20 consecutive years.
During the evening guests had an opportunity to view photo albums and an historic display compiling the forty years offriendship and fun.
A neighboring club, West King Twirlers, presented a humorous version of "Somewhere Over the Rainbow" chroniclinghighlights of the past forty years. Club Presidents Baxter and Alice Howell thanked them for their presentation. Later Ron Lowefittingly ended the dancing with "Somewhere Over the Rainbow".
Ethel Langille and her refreshment committee capably set up a delicious lunch and birthday cake to conclude the evening. The cake was cut by charter member Jean Magee, assisted by her son Allison and daughter Mary. The evening was a greatsuccess with smiling faces and happy dancers evident throughout the hall.
An ode to the Rainbow Dancers was written and read by dancer Mary McGee. It briefly summarizes forty years of dancingfellowship.
Twenty-eight young people to Weisford were drawnIn the year 1965,By the rhythm and sweet tones of young caller DonWho would bring their dancing feet alive.
They graduated in May of 1966In their Rainbow green, yellow and pink.With smiles they started dancing in Nova Scotia and beyondJust as quick as a wink.
To Japan, Hawaii, U.S. A. they would goAnd of course throughout Canada, too.The friends that they made were everywhereAs their motto of friendliness grew.
They welcomed a new caller in 1996,Nelson Labor was his name.They continued to celebrate special timesFor he, too, could entertain.
Over the years shapely models appeared:Wilfreda Burns, Donalda Haley, the Newfie girls to name a few.And when it was time for a skit or a songThey could entertain, too.
Birthdays, anniversaries, weddings and holidays,Happy times and sad times, too,Have all been a part of this special familyThat makes up the Rainbow crew.
Each and every member of the Rainbow DancersHas found a pot of gold.In the forty years of dancingThey have priceless friendships and memories to hold.
Many of us reap the benefits of a dancing hobby, but not many of us who attended the Memorial Service on the 22ndof April can match the joy that Bernice had in giving back to the movement her support and dedication.
Bernice Thurber began her dancing career with a class taught by Johnand Fran Essex in the late 60's. In the early 70's, after losing herhusband, she moved from the Metrognomes to the Stardusters whereshe met Alex Ritchie. They attended Round Dance classes and becameso interested in Round Dancing to the point of cueing for theStardusters after John Essex left. In 1981 The Rebel Roundaboutsbecame the Rag Rounds under Alex and Bernice. About the same time,the Dancing Shadows cuer, Marg Keighan moved away and Alex andBernice were asked to fill the gap. This led on to the Whistle StopRounds in Stewiacke, which later became the Waltz Away Rounds inDebert. Then on to teaching both Squares and Rounds to the GoldenSquares and Rounds and the Starlight (blind) square and rounddancers.
Bernice also kept up her Square dancing with Hub Trackers in Truro.She attended the 50th Anniversary of square dancing in 1986, attendedthe Canadian Nationals in Ottawa in `98. Halifax in `82 and `94, andSaint John in 2000. At many of the Nationals, MCCA conventions,and eleven Nova Scotia Festivals, Bernice and Alex introduced newRound Dances. Bernice assisted Alex in writing several Round Danceroutines, the latest being "More Than Life". They belonged DANS,ROUNDALAB, ANSSRDT, and MCCA.
In 2004, Bernice and Alex were awarded the Mayflower Award for exceptional devotion to the movement by thisFederation.
Ethel Bernice Thurber will be missed by many of us, and if you look carefully you will see her in one of the ScotiaDancers pictures of their latest Spring Fling. She collected and cherished many enthusiastic hugs that night.
Several callers have been using a new second verse for the Friendship Ring. Both verses are provided here:
LETS ALL JOIN HANDS IN FRIENDSHIP
FOR EVERYONE TO SEE
REMEMBER THAT A STRANGER
IS JUST A FRIEND TO BE
HOLD FAST OUR HANDS IN FRIENDSHIP
FOR MANY YEARS TO COME
THIS FRIENDSHIP RING WILL ALWAYS BRING
GOOD FUN FOR EVERY ONE
LETS ALL JOIN HANDS IN FRIENDSHIP
SO EVERYONE WILL KNOW
WE WANT AND NEED EACH OTHER
TO MAKE OUR CIRCLE GROW
HOLD FAST OUR HANDS IN FRIENDSHIPMAKE ROOM FOR EVERYONE
THIS FRIENDSHIP RING WILL SURELY BRING
MUCH JOY FOR YEARS TO COME