"Moosehead's sponsorship reflects both the company's business and community mandate," noted Len Edwards, executive director of the Halifax Summit Office. "By becoming involved in the Halifax Summit, Moosehead is promoting its growing business in four of the G-7 countries. At the same time, it is again demonstrating its commitment to its home base in the Maritimes."
As part of their sponsorship arrangement, Moosehead will be the title sponsor of a "Thank You" reception being planned for Summit volunteers and staff. The reception is scheduled for Saturday, June 17th following the delivery of the final Summit communiqué. This reception will be hosted by the Right Honourable Jean Chrétien, Prime Minister of Canada, and is being organized to recognize the contribution of the hundreds of volunteers and staff working on the Summit.
In addition, they will provide barricades from their annual Grand Prix motorsport race to the Halifax Summit Office for the official motorcade route during the Summit.
Derek Oland, President & C.E.O. of Moosehead Breweries Limited explains their rationale for sponsoring the Summit. "Our participation in the Halifax Summit is essentially three-pronged. Not only do we want to be associated with an event of this magnitude which is taking place in our own backyard, but we also view this as a unique opportunity to reinforce existing relationships in international markets where we do business, as well as to potentially break ground in other new areas."
Moosehead Breweries Limited is Canada's oldest independent brewery, the third largest in the country and the only major locally owned and operated brewery in the Maritime Provinces. This family-owned business generates more than $100 million through sales of its products throughout Canada and on a worldwide basis including the United States, Great Britain, Japan, Northern Ireland, the Republic of Ireland, Sweden, Norway, Finland, Hong Kong and Australia.
The Summit is a gathering of leaders from the seven largest industrialized nations as well as representatives of the European Union and the Russian Federation. The event will take place in Halifax from June 15-17, 1995.
For more information contact:
Malcolm McKechnie Angela Surrette Halifax Summit Office - Halifax Summit Office - Official Spokesperson Communications/Media Relations (902) 473-7117 (902) 473-7119 Deanna Gallaway Director of Public Relations Moosehead Breweries Limited (902) 468-0515