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Doug M
>>> <ljdeveau@glinx.com> 07/21 3:10 pm >>>
Hi Doug,
Don't know whether this would be of interest to some of CCN's IPs, but here
it is re. 'Marketing your web site.' It's from an email newsletter I'm on
and it is mostly business oriented, but it might be helpful.
Cheers
Leo
------
Top 7 Ways To Market Your Web Site:
It's not enough to be registered with every possible search engine.
Electronic advertising still needs traditional print advertising and
public relations to make it successful. The following ten marketing
ideas will help you attract the traffic you need to obtain the
response you want to make your Web site worthwhile:
1. It may seem obvious, but it's very important - put your Web a
address on everything! This means you print it on your letterhead,
your press releases, your newsletter, your brochures and fliers -
all of your marketing package!
2. Do a post card campaign to announce your site. Send post cards
telling about the information that can be found there and how
visitors will benefit. Send these cards to your HOT list of
potential customers/clients.
3. Design your site using interesting information that changes
frequently so your target audience will want to visit your
site again and again. Use fliers to remind your audience that
your site is always new - remind them to visit often! Have a
contest and post the results on your site.
4. Send press releases to the local press, village and
neighborhood newsletters, and trade magazines announcing your
site and giving some pertinent information about what's to be
found there.
5. Frequently advertise your site in your newsletter. Do a
screen capture of your home page and print it in the
newsletter. Better yet, publish a line drawing that shows
the sequence of several pages. Always include your web address
in your masthead.
6. Distribute an ad specialty item that clearly highlights your
web site.
7. Tease your audience with a brochure that gives them information
they need and want and tell them there's more on your web site.
"Visit our web site for additional information."
BONUS TIPS:
8. To save printing costs and increase response, send out smaller,
less expensive pieces (post cards, fliers, mini-brochures) more
frequently. Use these to promote your site and keep your HOT
list active.
9. Recreate your web pages into a flip chart to use while making
sales calls. Better yet, bring along a lap top computer and
"take them to the site."
10. Include a special offer in your promotional pieces. Tell your
audience that visitors to your site receive an incentive like
a special gift, a newsletter, a bonus. This will motivate
readers to visit your site and once there, they are more likely
to leave their name, address, and phone number. You're now able
to build a data base from your web site.
_________________________________
Leo J. Deveau
Executive Director
Chebucto Community Net
Halifax, N.S.
Canada
_________________________________
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