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Tip: Your message to SUST-MAR must be html-free. So, BEFORE you hit SEND, please go to your "Format" pull-down menu and select "Plain text." Thanks! ____________________________________________________________________________ JUST IN TIME FOR HOLIDAY GIFT GIVING! A GIFT THAT WON'T COST THE EARTH ... "ALTERNATIVES JOURNAL" I CAN VOUCH FOR IT -- EXCELLENT PUBLICATION. ~Paul Letter from Robert Gibson of Alternatives Magazine: 1Dec03 Friends and colleagues, As most of you know, I've been involved with the editing of Alternatives for a couple of decades - always in collaboration with a host of under-recognized writers, reviewers, staff, co-editors and volunteers. During most of that time, Alternatives has been in financial peril. It is a common story in Canadian periodical publishing. Indeed virtually all of the broadly environmental magazines in Canada (Sustainabile Times, Probe Post, Encompass, etc.) have folded. Today Alternatives is the only remaining Canadian environmental journal with the mandate to link the work of activists, academics and professionals and to cover both ecological and social justice issues. Alternatives too is now facing a particularly serious crunch and is responding with a major rejuvenation campaign. The Faculty of Environmental Studies at the University of Waterloo, which has housed and helped Alternatives since 1984, is facing yet more budget cutbacks and can no longer carry a journal with an operating deficit. If Alternatives is to survive, we must build a big enough base of subscribers and other financial support to be self-sustaining. We are confident that we can do this, but we need a little assistance. Our major objective is 10,000 subscribers. To accomplish this we have completed a lively redesign and will be going bi-monthly instead of just quarterly in 2004. But we must also increase our national profile and reach more readers. For this we need help from our friends. If you think that it is important for Alternatives to continue to promote a broad and informed sense of environment for all Canadians, there are three ways you can help: 1. Subscribe: If you are not already a subscriber, send in a subscription, and give gift subscriptions for Christmas. A one year subscription in Canada is only $25.00, or $42 when one person orders two e.g. for gift giving (add 7% GST for each price listed). You can register for subscriptions on line at: <http://www.alternativesjournal.ca/>www.alternativesjournal.ca>. 2. Donate: Alternatives is a registered charity. Nearly half our operating budget has consistently come from government sources, foundations, and private donations. While we are currently working on a business plan that will eventually place less reliance on donations, donations will still play an important role during this transition year. We will be happy to send you a charitable donation tax receipt. 3. Spread the Word: Forward this message to others who should be supporting Alternatives. Forward your favourite Alternatives articles to people who should be reading them - including your local newspaper editors who should be re-printing Alternatives' stories (with proper credit). Our Keep Alternatives Campaign team is also asking students, activists, academics, organizations, and professionals, who feel strongly about Alternatives and its role in Canadian environmental issues, to write letters of support for the journal. Letters can be addressed to the journal editor and emailed to keepalternatives@hotmail.com. Alternatives is looking forward to becoming Canada's self-sustained environmental journal. If you would like to get updates on how Alternatives is progressing towards its goal, you can ask to be added to the Keep Alternatives web group by emailing us at keepalternatives@hotmail.com. We will also post regular updates on the Alternatives website <http://www.alternativesjournal.ca> Many thanks, Bob Robert B. Gibson Alternatives: Canadian Environmental Ideas and Action C/o Faculty of Environmental Studies University of Waterloo Waterloo, Ontario Canada N2L 3G1 Rbgibson@uwaterloo.ca ____________________________________________________________________________ Did a friend forward this to you? Join sust-mar yourself! Just send 'subscribe sust-mar' to mailto:majordomo@chebucto.ca
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