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CBC News: Marketplace Newsletter - January 28, 2005
http://www.cbc.ca/marketplace/
[. . .]
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And finally...
The mud's starting to fly in the turf war over pesticide use. Worried that
its market share is wilting with the Canadian-led movement to ban pesticide
use, the American lawn-care industry has launched a campaign touting the
health and lifestyle benefits of thick, green lawns.
"The gloves are off," declares an industry ad running in trade magazines
under a picture of masculine-looking leather gardening gloves lying atop a
lush green lawn. "Yes, legislation and regulations have been throwing the
green industry some rough punches," the ad says. "And we're about to start
fighting back."
The campaign has its roots in a trade association called Project Evergreen,
which is made up of pesticide makers, applicators, garden centres and mower
manufacturers.
The group plans to launch a national public-relations campaign this spring
pushing the "positive effects of well-maintained green spaces, including
lawns and landscapes, sports turf, golf courses, parks and other areas."
Beyond Pesticides, an environmental group in Washington, claims the campaign
is little more than an attempt to greenwash the lawncare industry. The group
has responded to Project Evergreen's "gloves are off" ad with a copycat
version that features a pair of daisy-decorated gardening gloves over the
headline, "Get a Grip."
Links:
Article (Scripps Howard News Service):
http://www.post-gazette.com/pg/05024/447044.stm
Industry ad (PDF):
http://www.cbc.ca/consumers/market/murmurs/gfx/20050125_pesticides1.pdf
Industry campaign brochure:
http://www.projectevergreen.com/products/thankyouL.html
Project Evergreen: http://www.projectevergreen.com/
Project Evergreen list of members:
http://www.lawnandlandscape.com/news/news.asp?ID=3022
Beyond Pesticides: http://www.beyondpesticides.org
Greenwashing (definition):
http://www.sourcewatch.org/index.php?title=Greenwashing
Copycat ad:
http://www.cbc.ca/consumers/market/murmurs/gfx/20050125_pesticides2.pdf
If you like reading about stories like this, you'll love "Marketplace
Murmurs" - a daily collection of consumer-related thoughts and missives that
cross the minds and desks of the CBC News: Marketplace staff:
http://www.cbc.ca/consumers/market/murmurs/index.html
[. . .]
Copyright 2005 Canadian Broadcasting Corporation.
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