sust-mar: Inside the Bottle book - bottled water

Date: Mon, 5 Sep 2005 22:22:58 -0300 (ADT)
From: Paul A Falvo <pfalvo@chebucto.ns.ca>
To: Sustainable Maritimes <sust-mar@chebucto.ns.ca>
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____________________________________________________________________________

                               .
*  Publications*

        Across North America, the bottled water industry is exploding.
        Bottled water sales are now the fastest growing segment of the
        entire beverage industry. Over the past decade, the consumption
        of bottled water has more than doubled in the U.S. alone, in
        Canada; bottled water consumption now outpaces that of coffee,
        tea, apple juice or milk.

        Inside the Bottle provides a vivid and disturbing portrayal of
        how four big companies Nestlé, PepsiCo, Coca-Cola and Danone ---
        dominate the bottled water industry today. It examines key
        issues of public concern about their operations, including how they:

    * pay little or next to nothing for the water they take from rural
      springs or public water systems;
    * turn ‘water’ into ‘water’ through elaborate treatment processes;
    * produce a product that is not necessarily safer than, nor as
      regulated as, tap water;
    * package it in plastic bottles made of toxic chemicals that are
      environmentally destructive;
    * market it to an unsuspecting public as ‘pure, healthy, safe
      drinking water.’
    * sell it at prices that are hundreds and even thousands of times
      more costly than ordinary tap water.

This book also identifies what people can do in their communities to:

    * stimulate public awareness and debate about these issues.
    * challenge and resist the more exploitive practices of the big-4
      bottled water companies.
    * promote the rebuilding of public tap water systems and services.
    * develop alternative models of bottled water production that are
      locally controlled and ecologically sustainable.

Order online by sending a message to * 
insidethebottle@polarisinstitute.org 
<mailto:insidethebottle@polarisinstitute.org>*

The cost of the book is $15 Canadian + shipping (or $13 US + shipping).

Bulk orders of the book are also available for groups to use the book as 
an educational and fundraising tool for local water struggles!

Contact * insidethebottle@polarisinstitute.org 
<mailto:insidethebottle@polarisinstitute.org>* for order details.

____________________________________________________________________________
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