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Date:	Wed, 16 Feb 2000 01:35:15 -0800
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From:	Aaron Koleszar <aaronk@isn.net>
Subject: EARTH ACTION CHALLENGES AVC INC. TO TRULY GO GE-FREE
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EARTH ACTION
81 Prince Street, Charlottetown, PEI  C1A 4R3
902-659-2570    aaronk@isn.net


FOR IMMEDIATE RELEASE - February 16, 2000

EARTH ACTION CHALLENGES AVC INC. TO TRULY GO GE-FREE


Earth Action would like to commend AVC Inc. for raising pork without growth
promoting hormones or antibiotics (a welcome break from industry norms).
Earth Action also challenges AVC Inc. and other producers to ensure that
their meat is truly "GE-free", that is, raised on non-genetically
engineered animal feed, as European companies are doing and consumers are
demanding.

Aaron Koleszar, Earth Action's GE campaigner, states that "AVC Inc.'s claim
of "GM-free" is questionable, as practically all Canadian meat is raised
using genetically engineered feed. 25-50% of Canadian corn and soy are
genetically engineered, and these crops are mixed with non-GE varieties,
making contamination all but guaranteed." 

CBC Radio's news story on this issue referred to Doug Powell as a food
safety expert. However, Powell has made a career of Risk Communications &
Risk Management. This is clearly demonstrated by a book and papers he has
authored, not to mention the name and content of his website -
http://www.oac.uoguelph.ca/riskcomm/. 

Risk Communications is the art of reassuring the public that there is no
(or little) risk. Powell appears to spend most of his time reassuring
consumers and farmers that GE food is safe and extolling its alleged
benefits. Powell receives funding from industry, and on the side publishes
things such as "Crisis Response & Communication Manual", which leads one to
wonder how sure he truly is of GE food safety.

Koleszar emphasized "It's time to admit that farms should not be viewed as
factories, animals should not be viewed as machines, and humans should not
be used as lab rats. Consumers are demanding unadulterated food, so more
and more North American companies are going GE-free. Which companies and
farmers will left behind?"

Contact:
Aaron Koleszar 659-2570 <aaronk@isn.net>

-30-

**********************************************************
Aaron Koleszar <aaronk@isn.net>
_________________________________________________________

"If you assume that there's no hope, you guarantee that there will be no
hope. If you assume that there is an instinct for freedom, that there
are opportunities to change things, there's a chance you may contribute
to making a better world. That's your choice"   - Noam Chomsky

"We are going to have either fascism or democracy.  If you sit on
the sidelines it will be fascism."    - Richard K. Moore



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